Publikationen
Audience Development study: how to place audiences at the centre of cultural organisations
2017
“Audience Development. How to place audiences at the centre of cultural organisations” is a study promoted and commissioned through an open call for tender by the European Commission – Directorate-General For Education And Culture.
Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? Here, the key terms are: cultural impact; immaterial indicators; shared knowledge; shared practice; people to people; citizen/visitor. What are the needs and the possible impact? What can public authorities, patrons, friends, sponsors and policymakers gain from a mapping of the Audience Engagement (AE) territory? Here, the key terms are: creating conditions; making demands; challenging tradition.
The study, carefully framed by the European Commission, can help guide in policy development, to create conditions for true AD. It aims at:
– providing innovative approaches and methods in the area of AD to the European Commission;
– providing a basis for selection criteria in future calls for proposals framed by the Creative Europe Programme;
– equipping cultural leaders with developed means for making a convincing case, within an organisation, for a transition to an audience-centric approach;
– investigating common elements across the diverse European landscape, clear differences and potential peer-learning opportunities.
Guide part I tools of audience development : a practical guide for cultural operators
Guide part II rules for audience development: key recommendations
Weitere Informationen:
http://engageaudiences.eu/2017/04/21/audience-development-study-how-to-p...
“Audience Development. How to place audiences at the centre of cultural organisations” is a study promoted and commissioned through an open call for tender by the European Commission – Directorate-General For Education And Culture.
More info available at: http://ec.europa.eu/programmes/creative-europe/calls/general/2015-eac-08_en.htm
More info available at: http://ec.europa.eu/programmes/creative-europe/calls/general/2015-eac-08_en.htm
Fondazione Fitzcarraldo
For the development of arts and culture, Fondazione Fitzcarraldo is the leading Italian center on cultural, arts and media management and policies, based in Turin and active worldwide since 20 years. Fitzcarraldo is an operative foundation focused on groundbreaking approaches in planning, research, consulting, training and documentation of activities and projects, at the service of all those who create, practice, produce, and support the arts and culture. Fitzcarraldo is actively involved in different cultural networks and welcomes synergies with local, regional, national and international partners, public as well as private.
For the development of arts and culture, Fondazione Fitzcarraldo is the leading Italian center on cultural, arts and media management and policies, based in Turin and active worldwide since 20 years. Fitzcarraldo is an operative foundation focused on groundbreaking approaches in planning, research, consulting, training and documentation of activities and projects, at the service of all those who create, practice, produce, and support the arts and culture. Fitzcarraldo is actively involved in different cultural networks and welcomes synergies with local, regional, national and international partners, public as well as private.
Culture Action Europe
For the development of arts and culture, Fondazione Fitzcarraldo is the leading Italian center on cultural, arts and media management and policies, based in Turin and active worldwide since 20 years. Fitzcarraldo is an operative foundation focused on groundbreaking approaches in planning, research, consulting, training and documentation of activities and projects, at the service of all those who create, practice, produce, and support the arts and culture. Fitzcarraldo is actively involved in different cultural networks and welcomes synergies with local, regional, national and international partners, public as well as private.
For the development of arts and culture, Fondazione Fitzcarraldo is the leading Italian center on cultural, arts and media management and policies, based in Turin and active worldwide since 20 years. Fitzcarraldo is an operative foundation focused on groundbreaking approaches in planning, research, consulting, training and documentation of activities and projects, at the service of all those who create, practice, produce, and support the arts and culture. Fitzcarraldo is actively involved in different cultural networks and welcomes synergies with local, regional, national and international partners, public as well as private.
ECCOM Progetti s.r.l.
Founded in December 2007, ECCOM Progetti s.r.l. operates in the field of cultural planning and management, provides consultancies, technical assistance, training activities addressed to public and private organizations and elaborates feasibility studies concerning cultural sites, projects and investments. Its members are archaeologists, art historians, sociologists and economists who promote a trans-sectoral approach to cultural management.
Founded in December 2007, ECCOM Progetti s.r.l. operates in the field of cultural planning and management, provides consultancies, technical assistance, training activities addressed to public and private organizations and elaborates feasibility studies concerning cultural sites, projects and investments. Its members are archaeologists, art historians, sociologists and economists who promote a trans-sectoral approach to cultural management.
Intercult
Intercult is an independent production and resource unit based in Stockholm, Sweden. Since 1996 we initiate large scale transnational and interdisciplinary artistic projects. We are active in the Swedish and European cultural policy arenas and we initiate and lead collaborative culture projects. Our team manages the European Resource Centre for Culture with the platform Access Europa and the Europe Direct Intercult office. Our aim is to internationalize and modernize cultural structures through training, consultation and networking. We are proud partners, together with 10 other European organizations, in the EU funded project CORNERS 2014-2018.
Intercult is an independent production and resource unit based in Stockholm, Sweden. Since 1996 we initiate large scale transnational and interdisciplinary artistic projects. We are active in the Swedish and European cultural policy arenas and we initiate and lead collaborative culture projects. Our team manages the European Resource Centre for Culture with the platform Access Europa and the Europe Direct Intercult office. Our aim is to internationalize and modernize cultural structures through training, consultation and networking. We are proud partners, together with 10 other European organizations, in the EU funded project CORNERS 2014-2018.
Experts:
A group of additional experts in the field of audience development – with various backgrounds and nationalities – collaborate and integrate with the Consortium team.
Macarena Cuenca – Institute for Leisure Studies, University of Deusto (Spain)
Marcin Poprawski – AMU Culture Observatory, Adam Mickiewicz University (Poland)
Niels Righolt CKI – The Danish Centre for Arts and Interculture (Denmark)
Antonia Silvaggi – Melting Pro (Italy)
Iker Tolosa, Donostia – San Sebastian 2016 (Spain)
Anne Torreggiani & Jonathan Goodacre – The Audience Agency (UK)
Dea Vidovic, Kultura nova Foundation (Croatia)
