Kulturagenda: The Connected Audience 2017

14. September 2017 - 16. September 2017, Wien

The Connected Audience Conference 2017 in Vienna (14.-16.9.2017) is specially designed to make sure participants can widely share their experiences and professional practice and have access to and contact with our thought leaders, case study presenters and local cultural professionals. We have decided against many talking heads instead work with dialogical formats that let us have a great debate about innovative ideas on audience research and development and help make museums and other cultural organisations relevant to an ever more individualized society.


Confirmed thought leaders are:

  • John Falk, Director, Institute for Learning Innovation, Oregon, US
  • Lynn Dirking, Professor Free-Choice/Informal STEM Learning, Oregon State University, US
  • Oona Strathern, Futurist based in Vienna and Germany, IRL
  • David Anderson, Director, National Museums Wales, UK
  • Lisa Baxter, The Experience Business, Halifax, UK
  • Charly Trautmann, Director Emeritus, Sciencecenter Ithaka, New York, US


Special facilitators are:

  • Gabriele Stöger, Moderator, Vienna, AT
  • Mela Maresch, Atelier for Art Therapy, Vienna, AT
  • Pat Munro, World Café Europe, Munich, GER
  • Jeff Beeson, World Café Europe, Munich, GER
  • Wendy Coones, Exhibition Strategy, Danube University Krems, AT
  • Werner Schweibenz, MuseumsInformationsSystem, University of Konstanz, GER
  • Stéphanie Wintzerith, Evaluation für Kultureinrichtungen, Karlsruhe, GER
  • Sasha Palmquist, Institute for Learning Innovation, Washington DC, US


Our local site visits are with

  • Architekturzentrum Wien / Austrian Museum of Architecture
  • Zoom – Children’s Museum
  • Wiener Konzerthaus (one of the main concert halls in Vienna)
  • Hofmobiliendepot (Imperial Furniture Collection)


In addition to the local organisations we have also chosen 8 international case study presenters from around the world who will be sharing their projects with us.



Conference Programme in Detail:

Thursday, September 14

Start at 16.00

  • Registration & Welcome
  • Oona Strathern will be talking about our increasingly individualised society and the challenges that lie ahead
  • Get connected with Mela Maresch
  • Welcome drinks from Viennese organic wine farmers
  • Vienna Beisl Connection - Dining with new friends


Friday, September 15

Start at 8.00

  • Early morning coffee table (only for early risers)
  • Open Forum (to talk about what happened the day before)
  • John Falk will be talking about new research on visitor motivation and individual learning needs
  • International case study presentations pre- and post-lunch
  • David Anderson will be talking about visitor focus: what has changed and what it means to align an organisation
  • Lynn Dierking in conversation with David Anderson, Charly Trautmann, Elisabeth Menasse and Matthias Beitl
  • Connected Audience Exchange – 4 site visits in groups
  • Evening reception at the Volkskundemuseum Wien (Austrian Museum of Folk Live and Art)  in an old Viennese Barock Palace


Saturday, September 16

Start at 8.00

  • Early morning coffee table (only for early risers)
  • Open Forum (to talk about what happened during the site visits)
  • Lisa Baxter will be talking about experience design and strategic value creation
  • International case study presentations pre- and post-lunch
  • Notes from our observers Wendy Coones and Lynn Dierking
  • Connected Audience Dialogue afternoon session with Pat Munro and Jeff Beeson will provide a participatory platform for all Connected Audience participants to mutually reflect upon the ideas, models, constructive feedback and personal experiences during the entire conference
  • Wrap up and finale
  • 17.00 The End


The conference is sponsored by Uniqa!


Important notes from the organisers:

If you decide to take part in this event please book and make your travel arrangements early. Vienna is very busy in September especially with tourists and other conference events. We have negotiated with 4 hotels special room rates however we cannot guarantee rooms for late bookers.


2-3 weeks before the conference you will receive a detailed time table and special instructions how to reserve your space for one of the 4 site visits on Friday afternoon. A separate booking is also necessary for the Vienna calling dinner evening on the first day (Thursday) which is an on demand activity and not included in the conference fee.


Lunch, coffee break, refreshments and the evening reception will be provided by our organic caterer. Drinks are all organic and from sustainable sources.


This event has limited space – please be aware that once all spaces are filled we will have to put you onto a waiting list.


Early Bird Deadline: June 16


Booking & Registration: www.kulturagenda.at